External links. Google appreciates that you try to add value and add links from your website to other websites, as long as the number of links is not excessive (this could be considered spam) and that they are europe cell phone number list
relevant pages related to your content.
Internal links. If there is something that can help you keep visitors on your website for longer and help them find other content that may be of interest to them (services, products, offers, articles, etc.), it is internal links. A good internal link structure can help you strengthen the SEO of certain pages on your website that you consider key to your business. In fact, when you create a link from one of your pages to another, the first is transmitting part of its popularity to the second.
Inbound links. One of the most influential SEO criteria, without a doubt, is obtaining inbound links to our website, especially if they come from third-party pages with a certain level of authority. We are talking about everything from news in specialized media or newspapers to directories, forums or articles that find our content interesting and link to it. Here we enter the realm of Off-Page SEO and there are so many nuances and techniques used that it would be worth dedicating an exclusive article to this section.
Broken links. One factor that can penalize a website is an excessive number of broken links that lead to error pages, which create a bad user experience.
Just one last note about links. When creating a link, one of the aspects that should be taken into account is the so-called anchor text , the visible text that users can click on, where it would be advisable to use the keyword with which we want to position the linked page.
