Client Relationship Manager
Posted: Wed Dec 18, 2024 4:13 am
To view information about the uploaded feed, simply click on its name. Don't forget to make sure the feed has been moderated. Now you are ready to create a shopping campaign. Algorithm for creating a shopping campaign Setting up Google shopping takes place in several stages. We start by clicking on the "New campaign" button. google shopping setup Then we select the necessary parameters: the goal of the advertising campaign, its type, data source (product feed), display geography and campaign subtype. how to set up google shopping how to set up google merchant center google shopping setup google shopping how to set up After defining the basic settings, we move on to assigning the advertising budget and rates.
google shopping setup 1 For product campaigns, one dbtodata of the most common and effective bidding strategies is Maximize Conversion Value, which requires you to set a target ROAS (return on ad spend). google shopping setup 1 For new campaigns, it is recommended to set a relatively high ROAS target in the range of 100-200% for the first 2 weeks. This will allow you to collect initial statistics and evaluate the effectiveness of the campaign. As data accumulates, the ROAS target can be gradually lowered to maximize profitability while maintaining an acceptable volume of traffic and conversions. Important nuances We've put together some helpful tips to help you set up Google Shopping. Group products To effectively manage and optimize your Google Standard Shopping campaign, it is recommended to use a structured approach.
Without subgrouping, it is difficult to determine which products are profitable and which are wasting budget without a return. To create a structure in Google Ads, open your Shopping campaign settings, select the campaign you created, and go to the product group. google shopping setup 1 Here you can segment products by various features: product type, category, brand, additional tags, and so on. google shopping setup 1 Check the desired segmentation criteria and scroll to the bottom of the list to make sure all the necessary groups are checked. Then click OK to apply the changes. It is important to scroll through all the groups, otherwise Google will only segment the first 50 groups, and the rest will be automatically disabled from display.
google shopping setup 1 For product campaigns, one dbtodata of the most common and effective bidding strategies is Maximize Conversion Value, which requires you to set a target ROAS (return on ad spend). google shopping setup 1 For new campaigns, it is recommended to set a relatively high ROAS target in the range of 100-200% for the first 2 weeks. This will allow you to collect initial statistics and evaluate the effectiveness of the campaign. As data accumulates, the ROAS target can be gradually lowered to maximize profitability while maintaining an acceptable volume of traffic and conversions. Important nuances We've put together some helpful tips to help you set up Google Shopping. Group products To effectively manage and optimize your Google Standard Shopping campaign, it is recommended to use a structured approach.
Without subgrouping, it is difficult to determine which products are profitable and which are wasting budget without a return. To create a structure in Google Ads, open your Shopping campaign settings, select the campaign you created, and go to the product group. google shopping setup 1 Here you can segment products by various features: product type, category, brand, additional tags, and so on. google shopping setup 1 Check the desired segmentation criteria and scroll to the bottom of the list to make sure all the necessary groups are checked. Then click OK to apply the changes. It is important to scroll through all the groups, otherwise Google will only segment the first 50 groups, and the rest will be automatically disabled from display.