What is call tracking?

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Nusaiba10030
Posts: 419
Joined: Sun Aug 31, 2025 9:44 am

What is call tracking?

Post by Nusaiba10030 »

Call tracking is a tool that helps you track which advertising channel customers use to obtain your phone number. A call tracking service provides you with a virtual PBX and several virtual phone numbers. You place each number on a separate advertising channel—one on your website, another on flyers, and a third on TV.

Statistics

When a client dials a virtual number, call romania telemarketing database tracking records the number they called and then forwards the call to your real office number. For the manager, nothing changes; they handle calls as usual.

But the service provides you with clear statistics: the first number received two calls, the second – 12, and the third – 88. This leads us to the conclusion that the first two channels are ineffective and you're simply wasting money. There are two options: either find ways to improve, or stop investing in this advertising and redirect your budget to where it will generate profit.

Brings profit

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The main problem with no call tracking is that you're wasting a portion of your budget on advertising that doesn't bring in customers. Which portion, exactly? It's unclear! If you had call tracking, you'd know!

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