Your ultimate goal
then, is to ensure that Google recognizes your website as the best, most relevant, and trustworthy answer to user queries. Bing has only 2.5%, and other search engines have a fraction of that share.
Interestingly, the Slovenian search engine Najdi.si and the Chinese Petal Search developed by Huawei are among Croatian users. While their share remains small, this demonstrates Croatian internet users' openness to alternative technological solutions. For companies planning SEO in Croatia, this means focusing primarily on Google, with the option of considering niche platforms.
What to remember when doing SEO in Croatia ? 4 pillars
SEO success rarely happens by chance. In Croatia, you need to focus on four pillars: audience-relevant content, precise link building , technical optimization, and local search results.

1. SEO in Croatia and content matching
Creating quality content is more than just linguistically accurate descriptions. It's the art of telling a story that resonates with the Croatian audience. For example, by selling a coffee machine in Poland, you can communicate the speed and energy of the morning. In Croatia, where drinking coffee is a long, social ritual (similar to Italy), your communication should revolve around pleasure, relaxation, and moments spent with friends. It's a subtle but crucial difference that demonstrates you understand the local culture, not just sell a product.