What is a keyword? + Tips on how to choose the right one
Posted: Tue Dec 03, 2024 6:21 am
It is practically impossible to research digital marketing, especially for content producers, without coming across the term keyword , which usually raises the following question: after all, what is a keyword?
That's your question too, right?
Well, first of all, you need to know that keywords are one of the types of search tools. In other words, they are strategies used by internet search engines to find content related to users' intentions.
Therefore, keywords should be part of any strategy to increase traffic or sales.
Want to learn how to use them? Then keep reading to find out the importance of keywords and check out 5 tips on how to choose the best ones for your business!
After all, what is a keyword?
Keywords are terms that serve as a guide for internet searches. They can be made up of one or more words and facilitate the search for content in online search engines, by indicating the user's intention and usually represent a short summary of a given subject.
In general, there are two types of keywords:
head tail or short tail: formed by just one or two words, for example, digital marketing ;
long tail: more specific, formed by several terms, such as best tools for digital marketing tips for online courses.
Short keywords — head tails — tend to be more competitive than long tails. This is because they are more general and can therefore be attached to multiple types of content, while long tails are more specific.
Why is it important to define the correct keywords?
Choosing the right keywords is essential to show online search engines — like Google — that a piece of content is interesting to the user. That is, if a text, for example, talks about what the user searched for.
For this reason, defining the best keywords is a crucial part of a good SEO strategy — Search Engine Optimization.
In other words, this is the process of adjusting a website or YouTube channel so that it appears first in searches. To do this, several strategies are used, and one of the most important is to ensure that the content has the correct keywords.
So, is it clear what a keyword is and why you should use this strategy in your online business? So, keep reading and see how to define keywords for your company's marketing!
>>>> See more: SEO for YouTube — the best way to get your videos to the top!
How to choose keywords for your business marketing?
Learning how to choose the right keywords isn’t rocket science, even if it can be a bit of work. To help you with this step, we’ve put together 5 golden tips for defining the best keywords . Keep reading to find out!
1. Establish your persona
A persona is a character that represents a company's ideal customer. In other words, the person who is most likely to consume your online product, such as a course, for example.
However, keep in mind that a persona is not a new zealand business fax list simple figment of imagination. Its creation must be based on data, which can be collected through market research, customer portfolio analysis, etc.
That said, to establish a persona it is necessary to define the following characteristics:
name, age and gender;
place where you live and work;
education and salary;
hobbies;
challenges you face on a daily basis;
how your business can help her.
Just remember that the more detailed your persona is, the greater the chances that it will fit the company's reality. So pay close attention to this point.
>>>> Take a look: what is an Ideal Customer Profile? 4 examples, benefits and more!
2. Define your goals
Continuing with the step-by-step guide on how to define keywords in marketing, we have to define the company's objectives. In other words, what you hope to achieve with the action.
Just to give an example, this could be increasing conversions in an online course or downloads of an e-book. In these cases, the keywords should focus on an action, such as clicking on a link or completing a purchase.
>>>> Read also: strategic marketing planning — get inspired by 4 examples
3. Analyze the competitors
The third step is to analyze what your competition is doing . And don't just focus on your direct competitors, okay? Studying large companies allows you to discover what works for them and use what makes sense for you.
So, read blogs or watch videos produced by your competition and take notes. See how they speak to their audience, the most common terms and the length of their content. After that, move on to the next step!
4. Research your ranking chances
As we said, short-tail keywords are usually harder to rank for — to appear in the top positions during a search — because they have more content related to them.
Long tail searches are easier. However, at the same time, they have a lower search volume, since they are more specific. In this case, how do you know which one is the best?
Well, to do this, it is important to analyze your persona and your goals. From this, you can find out whether your audience is looking for more in-depth or more general content, and adjust your strategy to deliver what they want to see.
The good news is that keyword research tools provide this data, giving you a better idea of how competitive they are for ranking.
5. Use the right tools
Finally, it is essential to use the right tools to research keywords . There are currently several options of this type, including free ones, such as Google Keyword Planner and Ubersuggest .
However, you need to know how to use them to get the most out of each one. Therefore, don't be afraid to experiment with the platforms to test each of the available features and even use more than one simultaneously.
This ensures a broader view of the scenario for each of the keywords searched, facilitating analysis and, subsequently, choosing the best one to insert into your content.
That's your question too, right?
Well, first of all, you need to know that keywords are one of the types of search tools. In other words, they are strategies used by internet search engines to find content related to users' intentions.
Therefore, keywords should be part of any strategy to increase traffic or sales.
Want to learn how to use them? Then keep reading to find out the importance of keywords and check out 5 tips on how to choose the best ones for your business!
After all, what is a keyword?
Keywords are terms that serve as a guide for internet searches. They can be made up of one or more words and facilitate the search for content in online search engines, by indicating the user's intention and usually represent a short summary of a given subject.
In general, there are two types of keywords:
head tail or short tail: formed by just one or two words, for example, digital marketing ;
long tail: more specific, formed by several terms, such as best tools for digital marketing tips for online courses.
Short keywords — head tails — tend to be more competitive than long tails. This is because they are more general and can therefore be attached to multiple types of content, while long tails are more specific.
Why is it important to define the correct keywords?
Choosing the right keywords is essential to show online search engines — like Google — that a piece of content is interesting to the user. That is, if a text, for example, talks about what the user searched for.
For this reason, defining the best keywords is a crucial part of a good SEO strategy — Search Engine Optimization.
In other words, this is the process of adjusting a website or YouTube channel so that it appears first in searches. To do this, several strategies are used, and one of the most important is to ensure that the content has the correct keywords.
So, is it clear what a keyword is and why you should use this strategy in your online business? So, keep reading and see how to define keywords for your company's marketing!
>>>> See more: SEO for YouTube — the best way to get your videos to the top!
How to choose keywords for your business marketing?
Learning how to choose the right keywords isn’t rocket science, even if it can be a bit of work. To help you with this step, we’ve put together 5 golden tips for defining the best keywords . Keep reading to find out!
1. Establish your persona
A persona is a character that represents a company's ideal customer. In other words, the person who is most likely to consume your online product, such as a course, for example.
However, keep in mind that a persona is not a new zealand business fax list simple figment of imagination. Its creation must be based on data, which can be collected through market research, customer portfolio analysis, etc.
That said, to establish a persona it is necessary to define the following characteristics:
name, age and gender;
place where you live and work;
education and salary;
hobbies;
challenges you face on a daily basis;
how your business can help her.
Just remember that the more detailed your persona is, the greater the chances that it will fit the company's reality. So pay close attention to this point.
>>>> Take a look: what is an Ideal Customer Profile? 4 examples, benefits and more!
2. Define your goals
Continuing with the step-by-step guide on how to define keywords in marketing, we have to define the company's objectives. In other words, what you hope to achieve with the action.
Just to give an example, this could be increasing conversions in an online course or downloads of an e-book. In these cases, the keywords should focus on an action, such as clicking on a link or completing a purchase.
>>>> Read also: strategic marketing planning — get inspired by 4 examples
3. Analyze the competitors
The third step is to analyze what your competition is doing . And don't just focus on your direct competitors, okay? Studying large companies allows you to discover what works for them and use what makes sense for you.
So, read blogs or watch videos produced by your competition and take notes. See how they speak to their audience, the most common terms and the length of their content. After that, move on to the next step!
4. Research your ranking chances
As we said, short-tail keywords are usually harder to rank for — to appear in the top positions during a search — because they have more content related to them.
Long tail searches are easier. However, at the same time, they have a lower search volume, since they are more specific. In this case, how do you know which one is the best?
Well, to do this, it is important to analyze your persona and your goals. From this, you can find out whether your audience is looking for more in-depth or more general content, and adjust your strategy to deliver what they want to see.
The good news is that keyword research tools provide this data, giving you a better idea of how competitive they are for ranking.
5. Use the right tools
Finally, it is essential to use the right tools to research keywords . There are currently several options of this type, including free ones, such as Google Keyword Planner and Ubersuggest .
However, you need to know how to use them to get the most out of each one. Therefore, don't be afraid to experiment with the platforms to test each of the available features and even use more than one simultaneously.
This ensures a broader view of the scenario for each of the keywords searched, facilitating analysis and, subsequently, choosing the best one to insert into your content.