At first glance, buying reviews seems like an easy solution, because "What could go wrong? We'll buy hundreds of positive reviews and instantly outperform the competition. Customers will be more likely to choose our company!" Just a few clicks and voilà – your online reputation grows and your Google Maps ranking improves. Sounds tempting, right? The problem is, if it were that simple, every company online would have only positive reviews and nothing to stand out from the crowd.
Buying Google reviews is against the rules
Google has prepared for review serbia cell phone database abuse and has clearly defined in its terms and conditions what activities are considered incompatible with review collection. These include:
False commitment (Astroturfing) – opinions not based on real experiences,
Paid for or Exchanged Content – Reviews in exchange for money, discounts, or products
Changing your opinion in exchange for benefits – posting a positive review after asking for a negative one to be removed,
Reviews from multiple accounts – manipulating ratings using different accounts,
Artificial tools – the use of emulators or techniques that mimic real user actions,
Conflict of interest – opinions from people with a personal or financial interest in a positive assessment,
Misleading content – false descriptions or assessments that are inconsistent with reality.
Full terms and conditions can be found at: https://support.google.com/contribution ... er/7400114
Consequences of buying positive reviews
Google is increasingly scrutinizing reviews appearing on company profiles and consistently responding to actions that violate its regulations. Contrary to appearances, the list of potential consequences is truly long, clearly demonstrating the importance of gathering reviews ethically rather than seeking shortcuts.