Using a local .hu or /hu/ domain sends a strongmauritius-telemarketing-database signal to users and search engines that your company is seriously engaged in the Hungarian market. Registration is available to any EU company, and the minimum registration period is two years.
Technical optimization
Mobile-friendliness: Despite the desktop dominance in transactions, website responsiveness is crucial for user experience and Google rankings.
Page Load Speed: Users expect lightning-fast access to content. A slow page means lost customers.
URL structure: Use friendly URLs that can contain Hungarian diacritics (e.g. á, é, í, ó, ö, ő, ú, ü, ű), which is good practice from an SEO perspective.Obtain links from reliable, local sources – Hungarian industry portals, blogs, and news sites. This is one of the most important ranking factors that builds your domain's authority in the eyes of Google.
Content and keyword strategy
Create unique, valuable content in Hungarian. Considering that 67.8% of Hungarians search online for guides and 47% for product information, it's worth investing in blogs, detailed product descriptions, reviews, and comparisons. This builds authority and addresses user needs.
Conduct in-depth keyword research on keywords used by Hungarians and focus on local SEO. SEO tools will help you identify phrases with the greatest potential.